Автор Тема: создание и продвижение сайтов Минск  (Прочитано 101 раз)

SEOminskAgoft

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Что такое SEO?
В начале давайте разберёмся в терминах. SEO — это аббревиатура от Search Mechanism Optimization, согласно WIKIPEDIA:
 
SEO — это комплекс мер сообразно внутренней и внешней оптимизации ради поднятия позиций сайта в результатах выдачи поисковых систем сообразно определённым запросам пользователей, с целью увеличения сетевого трафика (чтобы информационных ресурсов) и потенциальных клиентов (ради коммерческих ресурсов) и последующей монетизации (получение дохода) этого трафика.
 
То закусить, простыми словами, это действия, которые вы предпринимаете ради поднятия Вашего сайта для верхние строчки поисковиков.
поисковое продвижение сайта
создание сайта с нуля
контекстная реклама яндекс
Для чего надо SEO продвижение?
Словно мы написали выше, поисковая оптимизация призвана поднимать сайт в поисковиках.
 
Информационным ресурсам это нужно чтобы наращивания трафика, для эффективно отпускать рекламу на своих сайтах.
 
Коммерческим сайтам поисковая оптимизация нужна чтобы привлечения новых покупателей и заказчиков из интернета.
 
Наравне попасть для первые позиции в поиске?
Наверняка вас волнует сей вопрос. Только тут вышли общей рекомендации, круг сайт — вдруг человек, строго индивидуален и со своей историей и своим конкурентным окружением.
 
Сжатый алгоритм вывода сайта в Топ:
 
Собираем семантическое суть
Изучаем конкурентов в выдаче поисковика сообразно параметрам 1)Наличность страниц 2)Наличность текста/фотографий на страницах 3)Сумма внешних ссылок, изучение доноров ссылок 4)Изучение функционала сайтов конкурентов
Делаем особенный сайт лучше конкурентов по этим четырём пунктам
PROFIT!
Разумеется, бывают исключения, не всетаки сайты попадают в Топ по этой схеме. В таком случае нуждаться выучить историю доменного имени и сайта:
 
Скандал домена — который сайт был раньше на этом домене? Не было ли санкций со стороны поисковиков? Напишите письмо в поддержку Яндекса и выясните это.
Изучите внешние ссылки, ведущие на Ваш сайт, хоть желание для параметр СПАМ и АГС (дозволено сделать с помощью этого сервиса). Жрать ли заспамленые доноры либо попавшие почти АГС? Буде такие ссылки трапезничать, то надо решить как их удалить. Исполнять это позволительно либо списавшись с вебмастерами сайтов-доноров, либо удалить путем биржу. Ежели таких ссылок множество и удалить их не получается, иногда проще и быстрее сменить доменное кличка и начать продвигаться «с нуля».
Закажите аудит у стороннего специалиста. Это отродясь не бывает лишним, даже если Вы разбираетесь в SEO, две головы лучше чем одна.
Поведенческие факторы
Хорошие поведенческие факторы вашего сайта — заклад успешного продвижения по высокочастотным запросам в Яндексе сообразно Москве и Санкт-Петербургу
 
Это аксиома
 
Помните в одном из предыдущих абзацев я писал что нужно изучить функционал сайтов-конкурентов из выдачи  и исполнять его лучше? вот именно это и влияет для поведенческие факторы.
 
Барыш отказов. Смотрим Яндекс Метрику. Если процент отказов  больше 20% — придирка начать беспокоиться о поведенческих факторах сайта
Сделайте на Главной странице слайд-шоу с акциями и скидками, это значительно улучшает поведенческие факторы
Сделайте на Главной странице форму обратного звонка/подписки, это также улучшает поведенчнские
Опубликуйте для главной странице отзывы о Вас, видео о Вас. Это вдругорядь же улучшит поведенсекие
Посмотрите на конкурентов — который есть у них опричь текста? Какие сервисы? Наподобие они упрощают многолетие клиентам/подписчикам? Перенимайте испытание!
Работайте с поисковыми подсказками, сделайте так воеже имя фирмы чаще набирали в поиске с через офлайн рекламы или призывов «ищите выше сайт по такому-то запросу»
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